What Is a Customer Portal?

“Customer portal” can mean different things. On your website, it may refer to an account where a customer places orders, a private collection of products, or a website experience branded for a particular customer. Here’s how those options differ.

Customer Accounts

Customers can sign in to your website with an email address and password to place orders and access their account information. You can also create accounts for them. Contacts can be organized under a company and, if needed, branches within that company.

Learn more in Customer Accounts.

Private Reorder Forms

The Reorder Forms Library lets you make selected products available only to specific contacts, companies, or branches. This gives those customers a private collection of products they can order after signing in.

Learn more in Order Forms: Private Reorder Forms.

Private Label Websites

A Private Label Website provides a website experience branded for a particular customer. It operates within your website while giving that customer a distinct look and access to the content and ordering options you set up for them.

Learn more in How to Create and Edit Private Label Websites.

Need Help Choosing?

If you have a different kind of portal in mind, contact Tech Support at 1-800-736-0688 or email us. Tell us what you’d like your customers to see or do, and we’ll help you identify the right option.