Keywords are words and phrases people may use when searching online for your business or the products and services you offer.

The Website Keywords field has limited impact on search engine optimization (SEO). Search engines place greater importance on your website’s visible content and page structure, including page titles, headings, page content, and meta descriptions.

Think of your website like a book:

• The Website Keywords field provides some general context, but it does not tell search engines much about the individual pages of your website.
• The SEO Options for your Product Categories, Featured Pages, and Custom Pages work more like chapter and section titles. They help search engines understand the purpose and content of each page.

Where SEO Has the Biggest Impact

For the best results, focus on the SEO Options available for your Product Categories, Featured Pages, and Custom Pages. These settings allow you to provide a relevant page title and description for each page of your website.

Update the SEO Options for a Product Category

1. Go to Control Center > Order Forms > Product Categories.

2. Select Edit next to the Product Category you want to update.

3. Select the SEO Options tab.

4. Update the available SEO fields.

5. Select Save.

Update the SEO Options for a Featured or Custom Page

1. Go to Control Center > Web Pages.

2. Select Featured Pages or Custom Pages.

3. Select the page you want to update.

4. Select SEO Options.

5. Update the available SEO fields.

6. Select Save.

Adding clear and relevant SEO information to your Product Categories, Featured Pages, and Custom Pages gives search engines a better understanding of your website’s content and organization. Over time, this can help the right pages appear for more relevant searches.

Want more help with SEO? Ask us about the Advanced SEO subscription option. We’ll research, write, and implement the SEO Options throughout your website and create new monthly content optimized for your business. Schedule your free SEO Discovery call today!