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How to request a custom color for your website

Written by Justin Carlson

Updated at June 17th, 2025

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In addition to the standard color options that are available for your website design, you are also able to request a color of your own.

How to request a custom color

  1. Choose "My Website" from the Control Center menu.
  2. Click "Website Colors", found in the Website Settings sidebar.
  3. Type the code for your desired color into the "Primary Color" field.
  4. You can use any of the following color codes:
    • Hexidecimal: Usually displayed in image programs with a leading "#" symbol. It is 3 sets of Hexidecimal "numbers" (for Red, Green, and Blue respectively) ranging from "00" to "FF" so that Black=000000 and White=FFFFFF.
    • RGB: Values are for Red, Green and Blue ranging from 0 to 255.
    • Pantone (PMS): If you have a specific Pantone color you'd like to use, just type it in. We'll look up what the equivalent RGB values are for you.
    • CMYK: Values for Cyan, Magenta, Yellow and Black, presented as percentages.
  5. Click the "Request Custom Color" button.

    Note: This process does not change your site color. This generates a notification to our customer care team who will prepare a preview site for you with the color you've chosen, and send you a link to it.

  6. When you receive the email with the link to the preview, click the link.
  7. When viewing the preview, choose one of the 3 options in the upper right.

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